Rose are red, violets are blue

It must be Valentine’s Day again because Harold is taking calls from lovelorn individuals looking for relationship advice. This year it’s Cyril, who’s facing the prospect of an unavoidable candlelit dinner…

Save for a few years where Harold was axed in favour of Bra Gift, his snarky nasal voice has been the cornerstone of NetFlorist’s February marketing campaign and a reminder that you had better get ordering.

Did you spoil your significant other with flowers or a gift? See how your efforts compare to what 22seven users spent at Netflorist in 2022...

NetFlorist was founded on Valentine’s Day in 1999 as an e-commerce experiment and Valentine’s Day remains the retailer’s most profitable calendar event, followed closely by Mother’s Day. Our 22seven data confirms this, with the number of users purchasing at NetFlorist peaking in February and May.

22seven users who panic-ordered their Valentine's Day gift the day before appear to have paid the price… Of all the days in February 2022, the day before Valentine’s Day saw the highest transaction values at NetFlorist, with an average spend of R683.

Raise a glass to the 22seven users who backed up flowers with dinner: 27% of users who purchased from NetFlorist in the first two weeks of February also registered an eating-out expense on Valentine’s Day, with an average value of R239. (Insights can’t guarantee that the recipient was the same person…)

So, there you have it. The benchmark has been set. We hope you’re having a good Valentine’s Day and that you remembered the flowers. If not, there’s always Mother’s Day!