Here comes Temu

The new Chinese megastore gains traction, even as spending continues to lag across all major retail categories.

Apparel

2 min read

By Simon Anderssen

Welcome to our newsletter that provides commentary on themes emerging from our live Market Reports. Clients receive:

Access to the Market Reports.
An overview of general spending trends across the major retail categories.
An analysis of changes in grocery spending over the past 12 months.
A comparison of Reveal spending growth vs share price movement in anticipation of 1Q24 results.

As a taste of what to expect, here’s a snippet about the surge in spending at Temu – the latest Chinese online megastore.

‍

Get the full report

‍

Have you also been bombarded by Temu ads? Holographic 3D shirts, pyjama jumpsuits, novelty fish slippers, a fur-drying suit for your dog… The social media onslaught by the Chinese online megastore has been inescapable in recent months. It’s obviously working because – from a standing start at the beginning of 2024 – more users bought from Temu than from Shein in March.

We’ve done two detailed reports about Shein’s explosive rise in South Africa and it’s no secret that the Chinese fashion retailer is now a dominant market player. (Read Shein of the times and The road to Shein.) What does the rise of Temu mean for other general retailers like Takealot and the soon-to-launch Amazon South Africa?

We’re busy working on a detailed analysis of Temu’s growth, asking questions like which demographic is responsible for the growth in spending? And which services have those same shoppers stopped using? ‍

Contact us if you’d like to receive the final report.

‍

GROWTH IN CUSTOMER NUMBERS: TEMU VS SHEIN

Disclaimer
‍
This document is solely for information purposes. It does not purport to be comprehensive. Its content may rely on third party sources that have not been independently verified. Some of the information contained in this document may contain projections, opinions, or other forward-looking statements about future events or future financial performance. These statements are only predictions and numerous important factors could cause actual events or results to differ materially from those contained in this document.
‍
None of Reveal, its affiliates, advisors, directors, officers and/or employees shall be responsible, and disclaim all liability, for any loss, damage (whether direct, indirect, special or consequential) and/or expense of any nature whatsoever, which may be suffered as a result of, or which may be attributable, directly or indirectly, to, the use of, or reliance upon any information contained in this document.
‍
Reveal provides no representation or warranty, express or implied, regarding the accuracy, completeness or correctness of information contained in this document. Reveal shall have no liability for any information contained herein, or for any omissions or errors. Reveal does not assume any obligation to update any forward-looking statements. No information set out or referred to in this document shall form the basis of any contract. No information in this document is investment advice, an investment advertisement or an offer of securities.
‍
This document is protected by copyright. It is the property of Reveal . It may contain information that is confidential and therefore must not be disseminated, reproduced or used in whole or in part without prior written approval from Reveal . Any use must acknowledge Reveal as the source.

No part of this document may be transmitted into any jurisdiction which may constitute a violation of relevant local securities laws.

Ask us anything

Thank you! Your submission has been received.
One of the team will get in touch soon!

Oops! Something went wrong while submitting the form.